When Google released Eddystone, there was a lot of excitement and buzz around the technology. It even went as far as some calling Google’s Eddystone the iBeacon killer. While it is not here to kill any other technology, it’s actually what every retailer needs.

Eddystone-UID supports Google’s version of a protocol, which is more or less the same to the iBeacon protocol. Well, this only means that the two are in direct competition. Please do not misquote me, because I haven’t said that EddystoneUID is better than iBeacon protocol. The main aim of this article is to highlight some of the main benefits that you’ll get if you choose to use Eddystone-UID. Eddystone-UID focuses mostly on an app-based discovery just like Apple’s iBeacon.

So, if you have been wondering whether beacons with Eddystone-UID have some benefits, then you should read on and find out. Here are some of them.

  • You can be able to register Eddystone- UID with Beacon Registry from Google. Actually, this is its main advantage over iBeacon. When registered, multiple apps will be able to reference this registry and thereby make use of the beacon.
  • Eddystone- UID beacons have a unique ID that is static with a 10-byte Namespace component along with a 6-byte Instance component.
  • Eddystone- UID requires the users to turn on Bluetooth on their mobile device. This is not actually unique to Google’s Eddystone because any other beacon requires the users to turn n their Bluetooth on their devices.
  • Just like iBeacons, Eddystone- UID transmits a long string of numbers that only their corresponding app can recognize.
  • For an app to ‘listen’ and recognize the Eddystone- UID signal, it must have permission from the user. Otherwise, the Eddystone- UID signal will not reach the app.
  • Eddystone- UID beacons can work effectively in conjunction with Google’s Beacon Registry in order to surface URLs and connections to users’ app instances into Google’s ‘Nearby’ application.
  • Eddystone- UID can also work together with an Eddystone- TLM frame and the Google’s Beacon Registry to keep beacon’s battery state in check.

Main Disadvantage of Eddystone- UID

While Edystone- UID might have other minor disadvantage, the key one is that it does not have the ability to communicate with an iOS device when the app is not loaded or is in a ‘killed’ state. Actually, this is one area where iBeacon beats it. iBeacon communicates with an iOS device even when the app is not loaded.

 

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